Just Above Sunset
July 2, 2006 - Comfort Food and the Absence of Place
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When the political becomes
overwhelming - things really are a mess here and around the world - you can always turn the television to the Food Channel,
where no one talks about the war or George Bush or the latest madness in congress. There's no talk of whether, in an open
democracy like ours, the government should tell that newspaper up in Manhattan that there are certain things they just shouldn't
print, because a free press is responsible and doesn't print what the government says it shouldn't, or like the White House
press secretary at the time of the 2001 attacks famously said, people should watch what they say these days, and not express
the wrong opinions. Whatever. On television someone is explaining crab cakes. That'll do. Did the Israeli army just arrest
the entire government of That's where he suggests
you'll find a completely culturally neutral place - a refuge. Although he doesn't mention it, what we have here is the contemporary
equivalent of Hemingway's "clean, well-lighted place" - an odd safe harbor of sorts, a place that for a moment neutralizes
the world and its woes. That's deep. Try this - European onlookers
will tell you (with a slight sneer) that these peripatetic Yanks are simply seeking the dull, familiar comforts American culture.
And this explanation might be devastatingly conclusive were it not for the fact that European McDonald's also happen to be
crammed this time of year with travelers from Japan, Brazil, Israel, New Zealand, Argentina, Korea, Canada, India, Taiwan,
Australia, Mexico, South Africa, and - yes - neighboring European countries. So what's up with that?
They can't all be homesick for the McDonalds on McDonald's has come
to function as an ecumenical refuge for travelers of all stripes. This is not because McDonald's creates an American sense
of place and culture, but because it creates a smoothly standardized absence of place and culture - a neutral environment
that allows travelers to take a psychic time-out from the din of their real surroundings. This phenomenon is roundly international:
I've witnessed Japanese taking this psychic breather in the McDonald's of Santiago de Chile; Chileans seeking refuge in the
McDonald's of So it's that Hemingway
thing - life itself will drain you, and flatten you so you just cannot feel anymore. He finds his "clean, well-lighted place"
in Rolf Potts offers his evidence
- Before I traveled
overseas, I never knew McDonald's could serve as a postmodern sanctum, and - save for the occasional Taco Bell burrito - I
rarely ate fast food. This all changed when I moved to Pusan, South Korea, ten years ago to teach English. Overwhelmed by
the onslaught of new sights, sounds and smells my first week in-country, I retreated to a McDonald's near my school, where
I was able to stretch a Big Mac Meal into three hours of Zen-like oblivion. The appeal of this environment came not from the
telltale icons of franchise culture (which I'd always found annoying), but in the simple opportunity to put the over-stimulation
of urban McDonalds "as a postmodern
sanctum" for a Zen-like step outside the karma is a new one, but it does make some sense. When you're there you truly are
nowhere, in so many ways. In India, for example,
a McDonald's serves chicken "Maharaja Macs" instead of Big Macs (due to Hindu and Muslim taboos against beef and pork), and
a door-greeter is often available to assist the middle-class clientele. Moreover, as any Pulp Fiction fan will note, Paris
McDonald's offer the option of ordering a frothy beer with le Big Mac. But these are minor frills
and flourishes, as the core of the experience is that when you're at McDonald you're really nowhere, or everywhere. It's very
Zen. ... it can be interesting
to learn how the simplest experiences overseas can affect the way you see things when you come home. I recall how, after returning
from my first year in Ah yes, nowhere and everywhere.
Bliss. Satori, and all that. Fat itself is a substance
or essence of a substance or mode of that essence. The big problem sets in when it accumulates on your hips. Among the pre-Socratics,
it was Zeno who held that weight was an illusion and that no matter how much a man ate he would always be only half as fat
as the man who never does push-ups. The quest for an ideal body obsessed the Athenians, and in a lost play by Aeschylus Clytemnestra
breaks her vow never to snack between meals and tears out her eyes when she realizes she no longer fits into her bathing suit.
And on it goes. Dinner Yeah, whatever. Allen can be tiresome. But he does offer this "found" aphorism
- "Epistemology renders dieting moot. If nothing exists except in my mind, not only can I order anything; the service will
be impeccable." The Zen Buddhist
experience commonly recognizes enlightenment as a transitory thing in life, almost synonymous with the English term epiphany,
and satori is the realization of a state of epiphanic enlightenment. Because all things are transitory according to Zen philosophy,
however, the transitory nature of satori is not regarded as limiting in the way that a transitory epiphany would be in Western
understandings of enlightenment. Oh. You want fries with that?
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Copyright © 2003, 2004, 2005, 2006 - Alan M. Pavlik
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