Just Above Sunset
Zig-Zag Moderne Repurposed
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Zig-Zag
Moderne Repurposed Renaissance Revival in the Roaring Twenties __ The Helms won a contract
to supply bread for the 1932 Olympics in Over the years, the
bakery grew. The familiar whistle of the Helms Coaches delighted locals as the vehicles traversed the southland as far north
as Fresno, east to San Bernardino, south to San Diego and up to the moon! In 1969, an aggressive marketing campaign netted
Helms a contract to furnish the first bread on the moon, via Apollo 11. The Helms motto "Daily to your Door" is still inscribed
on the building. Although their products were never sold in stores, Helms Bakeries became one of the major employers in the
city. Those days are gone. The place is now in the hands of Walter N. Marks Realty, Inc. - it's all furniture
stores, and a small
If you use any of these photos for commercial purposes I assume you'll discuss that with me |
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Copyright © 2003, 2004, 2005, 2006 - Alan M. Pavlik
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The inclusion of any text from others is quotation for the purpose of illustration and commentary, as permitted by the fair use doctrine of U.S. copyright law. See the Legal Notice Regarding Fair Use for the relevant citation. Timestamp for this version of this issue below (Pacific Time) -
Counter added Monday, February 27, 2006 10:38 AM |
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