Just Above Sunset
March 5, 2006 - A German Publisher Finds An American Market
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March 6, 2006 Rather than a column about
a book or a particular writer, this week we will do a look at a European publisher that has expanded into the American market
and is producing an impressive assortment of items. Taschen got started when 18 year old Benedikt Taschen opened a store for comic book collectors and published one titled Sally Forth. In 1984, Benedikt bought
40,000 copies of a book in English about the painter Magritte and combined with a book of photos by Annie Leibovitz, and a
budge priced item for architectural buffs, the scope of the Taschen mission statement was expanded. Those risky moves paid off well. By 2005, the Taschen summer
catalogue was a slick 120 page Time-magazine-sized publication that was lavishly illustrated. For architecture fans Taschen
has volumes such as Aalto, Gropius, Neutra, Scharoun, Schindler, and Wright. For art buffs Taschen has
books about Dali, Picasso, Van Gogh, Cezanne, Chagall, Kandinsky, Matisse, Miro, and Schiele. People who are interested
in Design will find a nice selection of pertinent items. In the realm of cinema
they offer books that look at Movies of the 50’s, 60’s, 70’s, 80’s, and 90’s. They also have volumes that study film by genre such as Erotic Cinema and Film Noire, and looks at the
works of various directors such as Michelangelo Antonioni, Federico Fellini, John Ford, Alfred Hitchcock, Michael Mann, Francois
Truffaut, Paul Verhoeven, and Billy Wilder. The Taschen books that
would catch the eyes of photographers will include collections honoring Brassai, Edward S. Curtis, Man Ray, Willy Ronis, and
Edward Weston. They also have The Polaroid
Book, which includes reproductions of famous examples of the one of a kind art that type of camera produces. In the category of pop
culture they have a series that collects the American advertising for the decade from the Twenties to the Eighties. In the area of adult themed
books they have books that look at the Men’s Magazine phenomenon to an examination of the works of Tom of Finland who
was a pioneering illustrator in the gay world. John Kennedy once said
“Ich bin ein Berliner.” Now, if the disk jockey
will play Wayne Newton’s song, Danke schoen, we’ll be outta here for
this week. Have a great week. Email the author at worldslaziestjournalist@yahoo.com Editor's Note: On the door of the Taschen
offices here in Los Angeles, in Hollywood, at Crossroads of the World - 6671 Sunset Boulevard. |
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Copyright © 2003, 2004, 2005, 2006 - Alan M. Pavlik
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