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![]() Just Above Sunset
October 2, 2005 - Good Stuff, Actually For Sale
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On one of the photo pages
in Just Above Sunset - August 28, 2005, Very Far Above Sunset - you would find a shot of the only vineyard in Beverly Hills, sister city to Cannes, with the comment that this was not
a commercial vineyard - the fellow keeps the wine to himself. All the facts are here:
And at $125 a bottle
for his Cabernet, which includes 20% Merlot, and $65 for his Sauvignon Blanc, Jones certainly makes a profit on Moraga wine.
He sells out his annual production of 600 cases to a list of 500 loyal mail-order customers, a handful of Parisian restaurants
including Alain Ducasse, and a number of the most expensive restaurants in New York City and Los Angeles. Hotel Bel-Air carries
Moraga as its "neighborhood" wine. And the wine is usually on the shelf at the only two stores that Jones allows to stock
it: Wally's in Westwood and the Beverly Hills Cheese Shop. Not bad for a sort of mom-and-pop
operation - Alain Ducasse serves it in Paris. |
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This issue updated and published on...
Paris readers add nine hours....
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