Just Above Sunset
November 28, 2004 - American Exceptionalism and the New Marlboro Man
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Wednesday, November 24, the Los Angeles Times published what may be the iconic
photograph of the current war. It was sort by shot by Luis Sinco, a Times
photographer embedded with Charlie Company, 1st Battalion, 8th Marine Regiment.
They were in Fallujah. The photo is a full frame close-up of Marine Lance
Corporal James Blake Miller, 20, of Kentucky, dog-tired, smoking a cigarette.
Of course my local Los Angeles Times and all the others who published it were
flooded with email wanting to know all about this mysterious fellow. And it seems
a good number of women wanted to know how to contact him. Such is fame. One letter had this: "The photo captures his weariness, yet his eyes hold the spirit
of the hunter and the hunted. His gaze is warm but deadly. I want to send a letter.'' What’s this about? Patrick McDonnell of the Los Angeles Times speculates
In the full-frame photo, taken after more than 12 hours of nearly non-stop deadly combat, Miller's
camouflage war paint is smudged. He sports a bloody nick on his nose. His helmet and chin strap frame a weary expression that
seems to convey the timeless fatigue of battle. And there is the cigarette, of course, drooping from the right side of his
mouth in a jaunty manner that Humphrey Bogart or John Wayne would have approved of. Wispy smoke drifts off to his left. The Times item, from McDonnell, opens with this - Those are the unfettered sentiments of Marine Lance Cpl. James Blake Miller,
20, a country boy from Kentucky who has been thrust unwittingly and somewhat unwillingly into the role of poster boy for a
war on the other side of the world from his home on the farm. "I just
don't understand what all the fuss is about,'' Miller drawls on Friday as he crouches — Marlboro firmly in place —
inside an abandoned building with his platoon mates, preparing to fight insurgents holed up in yet another mosque. McDonnell goes
on to explain the military is thrilled, and tells us Miller has no plans to hire an agent.
Yeah, but he could. Many have written
about all this, but the most curious is from Naomi Klein, whose piece in The Nation is given in a shorter form here
- Naomi Klein. The Guardian (UK), Friday November 26, 2004 Klein
argues there is something bigger going on here – that the reaction to the photo implies much more. She quotes Dan Rather on CBS News - "For me, this one's personal. This is a warrior with his eyes
on the far horizon, scanning for danger. See it. Study it. Absorb it. Think about it. Then take a deep breath of pride. And
if your eyes don't dampen, you're a better man or woman than I." Geez. Get a grip, Dan. And is the photo iconic? In truth, the image just feels iconic because it is so laughably derivative: it's a straight-up
rip-off of the most powerful icon in American advertising (the Marlboro man), which in turn imitated the brightest star ever
created by Hollywood - John Wayne - who was himself channeling America's most powerful founding myth, the cowboy on the rugged
frontier. It's like a song you feel you've heard a thousand times before - because you have. But the ironic thing about the photo is the other set of negative reactions – “Lots of children, particularly boys, play army, and like to imitate this young man. The
clear message of the photo is that the way to relax after a battle is with a cigarette," wrote Daniel Maloney in a scolding
letter to the Houston Chronicle. Linda Ortman made the same point to the editors of the Dallas Morning News:
"Are there no photos of non-smoking soldiers?" A reader of the New York Post
helpfully suggested more politically correct propaganda imagery: "Maybe showing a marine in a tank, helping another GI or
drinking water would have a more positive impact on your readers." Yes, that's right: letter writers from across the nation are united in their outrage - not that
the steely-eyed, smoking soldier makes mass killing look cool, but that the laudable act of mass killing makes the grave crime
of smoking look cool. Better to protect impressionable youngsters by showing
soldiers taking a break from deadly combat by drinking water or, perhaps, since there is a severe potable water shortage in
Iraq, Coke. (It reminds me of the joke about the Hassidic rabbi who says all sexual positions are acceptable except for one:
standing up "because that could lead to dancing".) Yep, folks are arguing about the evils of smoking here.
That we might be making a bigger mess in Iraq each day with each assault - and that there might be no alternative to
such assaults – never occurs in the discussion. We’re just doing
what we have to do. And who is going to stop us? The issue finally comes down to how we fell about what we do – and how we feel about an
image like this - the tired man who kills in our name. Here’s Klein’s perspective - Impunity - the perception of being outside the law - has long been the hallmark
of the Bush regime. What is alarming is that it appears to have deepened since the election, ushering in what can only be
described as an orgy of impunity. In Iraq, US forces and their Iraqi surrogates are no longer bothering to conceal attacks
on civilian targets and are openly eliminating anyone - doctors, clerics, journalists - who dares to count the bodies. At
home, impunity has been made official policy with Bush's appointment of Alberto Gonzales as attorney general, the man who
personally advised the president in his infamous "torture memo" that the Geneva conventions are "obsolete". This kind of defiance cannot simply
be explained by Bush's win. There has to be something in how he won, in how the election was fought, that gave this administration
the distinct impression that it had been handed a get-out-of-the-Geneva-conventions free card. That's because the administration
was handed precisely such a gift - by John Kerry. In the name of electability, the Kerry team gave Bush five months on the
campaign trail without ever facing serious questions about violations of international law. Fearing that he would be seen
as soft on terror and disloyal to US troops, Kerry stayed scandalously silent about Abu Ghraib and Guantánamo Bay. When it
became painfully clear that fury would rain down on Fallujah as soon as the polls closed, Kerry never spoke out against the
plan, or against the other illegal bombings of civilian areas that took place throughout the campaign. When the Lancet
published its landmark study estimating that 100,000 Iraqis had died as result of the invasion and occupation, Kerry just
repeated his outrageous (and frankly racist) claim that Americans "are 90% of the casualties in Iraq". There was a message sent by all of this silence, and the message was that
these deaths don't count. By buying the highly questionable logic that Americans are incapable of caring about anyone's lives
but their own, the Kerry campaign and its supporters became complicit in the dehumanization of Iraqis, reinforcing the idea
that some lives are expendable, insufficiently important to risk losing votes over. And it is this morally bankrupt logic,
more than the election of any single candidate, that allows these crimes to continue unchecked. The real-world result of all the "strategic" thinking is the worst of both
worlds: it didn't get Kerry elected and it sent a clear message to the people who were elected that they will pay no political
price for committing war crimes. And this is Kerry's true gift to Bush: not just the presidency, but impunity. You can see
it perhaps best of all in the Marlboro man in Fallujah, and the surreal debates that swirl around him. Genuine impunity breeds
a kind of delusional decadence, and this is its face: a nation bickering about smoking while Iraq burns. The
last emphases were mine. This is concentration on the trivial – the smoking
– and trading on the comfortably conventional – the cowboy hero myth – when the real issue is what we have
become. Smoking is the least of our worries. |
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This issue updated and published on...
Paris readers add nine hours....
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