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Just Above Sunset 
               March 28, 2004: Public Relations and Political Gain  - Getting the Tone Right 
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                This week at the Radio
                  and Television Correspondents Association dinner in Washington, George Bush cracked jokes while the audience was shown supposedly
                  humorous photos of the President and top aides.    President Bush poked fun at his staff,
                  his Democratic challenger and himself Wednesday night at a black-tie dinner where he hobnobbed with the news media.     See Bush jokes about search for WMD, but it's no laughing matter for critics David Teather in New York, The Guardian (UK), Friday March 26, 2004 Teather says Bush “sparked a political firestorm yesterday after making what many judged a tasteless and ill-judged joke about the failure to find weapons of mass destruction in Iraq.” Yes, John Kerry, said the jokes displayed a "stunningly cavalier" attitude. And Teather pulls together the emails CNN sent in. I saw that covered this morning as I was sipping coffee. They were overwhelmingly angry. Example? "How can a thinking, caring human being joke about the lies that led to body bags and broken young men and women? I was appalled." Yeah well, people love to be outraged. Another? "It was tasteless and childish. It shows the true man - or child in his case." 
 Later Donald Rumsfeld was
                  asked about these jokes in a news conference.  He ducked it – no opinion.  "To know what I would think, I would have to be there."  Yeah.  Right.  This from the man who knew exactly where the WMD were
                  and told us all Hans Blix was an obstructionist fool from “Old Europe.”    If George Bush thinks his deceptive
                  rationale for going to war is a laughing matter, then he's even more out of touch than we thought.  Unfortunately for the President, this is not a joke.     The evening after the event,
                  on MSNBC’s Hardball, Chris Matthews’ show, one of the guests was a young White House spokesman –
                  Tucker
                  Eskew, a Bush Campaign spokesman.   Matthews, who had just
                  done a piece on the kids, our soldiers, he visited at Walter Reed Hospital – some of the more than three thousand amputees
                  and blinded from the war – lit into to this White House flak with a vengeance. 
                  Matthews was at that Radio and Television Correspondents Association dinner, and was one of the few who didn’t
                  laugh.  He asked the White House guy if Bush would use the same jokes if he ever
                  got around to visiting the wounded, or to attending a service funeral.  It wasn’t
                  pretty.  The poor fellow from the White House got slammed hard and had little
                  to say.  Hey, what’s to say?   Some of it? From the transcript -   MATTHEWS:  There‘s a riff of four or five jokes where he made fun of the fact he couldn‘t find weapons
                  of mass destruction.  Now, the reason I raise this is, we were just over at Walter Reed.  There is like almost more
                  than 3,000 seriously injured guys, amputees, the people that fought that war thinking they were protecting this country from
                  weapons of mass destruction.  They weren‘t because the guy didn‘t have any weapons of mass destruction.   ESKEW:  They did.   MATTHEWS:  They did what?  They protected us from weapons of mass destruction?   ESKEW:  They protected us from Saddam Hussein.   MATTHEWS:  But not weapons of mass destruction, which was the case made to them and their families.   ESKEW:  It was a case made.   MATTHEWS:  A case?   ESKEW:  It was a case.   MATTHEWS:  What was the other case made before the war?   ESKEW:  Oh, come on, Chris.     MATTHEWS:  Before the war.   ESKEW:  Before the war.   MATTHEWS:  To Europe, to the world.   MATTHEWS:  When we went to U.N., the case was they, had weapons of mass destruction.     ESKEW:  That was a central part of the case.  It was at the forefront of the case.     MATTHEWS:  Well, it‘s not true.    ESKEW:  And it remains at the forefront of the case.     MATTHEWS:  It does?  How?     ESKEW:  Of course it does.   MATTHEWS:  How does it still become an issue for the war?     ESKEW:  Because I think the president has made clear that we disarmed  a dictator, an evil man who had the capacity …   MATTHEWS:  Without the weapons, he was just evil.  But he wasn‘t a threat to us, was he?     ESKEW:  He was the same sort of threat to George W. Bush that John Kerry acknowledged that he was over and over
                  and over again.     MATTHEWS:  You‘re shifting here.     ESKEW:  No, I‘m not.  I think the case is that the American—bipartisan—on a bipartisan
                  basis, the American leadership in this country understood the man.     MATTHEWS:  Nice try.     ESKEW:  Come on, Chris.     MATTHEWS:  When you come up with the evidence, you‘ll have the case made for the war.  The case for
                  the war was, they were dangerous to us because they might use nuclear.  They might use nuclear.  They might use
                  biological or chemical against us.  We have a Department of Defense, not offense or war.  It‘s called the
                  Department of Defense.     ESKEW:  I think there will be a debate in this campaign about whether or not we‘ll be on offense.   MATTHEWS:  If you can‘t show that we went to war to defend this country, you got a problem on your hands. 
                     ESKEW:  I can say the president will make the case that we went on offense, not only against terrorists in Afghanistan,
                  but against...   MATTHEWS:  Oh, offense.  So are we going to call it the Department of Offense now or defense?     ESKEW:  Well, we‘re going to fight it as a war.  John Kerry has said he wants to fight it as a law
                  enforcement action.     MATTHEWS:  So you hold to the argument as a spokesman for the president that the president of the United States
                  was right last night to make fun of the issue of why he went to war?   ESKEW:  Listen, you can put it in that context, Chris.     MATTHEWS:  Four jokes.     ESKEW:  The president—come on.  The president has talked about WMD over and over and over again, since
                  David Kay reported and before.     MATTHEWS:  Would you have him tell those jokes as he tours the hospitals?     ESKEW:  He tours the hospitals an awful lot.  He doesn‘t need a lesson in compassion toward the American
                  soldiers, Chris.     MATTHEWS:  No, it‘s just he has a—maybe there‘s a question here of taste.     ESKEW:  I think the president has very good taste.     MATTHEWS:  You felt the jokes were right?   ESKEW:  That‘s self-deprecation, Chris.  I think you misinterpret it.   MATTHEWS:  So you think the guys who got hurt and killed in this war thought it was funny?   ESKEW:  I wouldn‘t say that and I don‘t think you really mean that.     MATTHEWS:  I just don‘t think it was funny.  I was there last night.   I didn‘t think it was funny.  Anyway, thank you, Tucker.  It‘s not your fault.  You didn‘t
                  write those jokes, did you?     ESKEW:  No.     MATTHEWS: OK, good. I‘m glad you didn‘t take responsibility for them, anyway.   To put this in perspective, Richard Clarke
                  opened his testimony to the 9-11 commission the day before by turning the families of September 11 victims in the audience
                  and saying, "… your government failed you...  and I failed you.  We tried hard but that doesn't matter because we failed and for that failure I would ask, once all the
                  facts are out, for your understanding and for your forgiveness."    Well, charitably, the man is tone-deaf. 
 David Corn is less charitable.     Imagine if Lyndon Johnson had joked
                  about the trumped-up Gulf of Tonkin incident that he deceitfully used as a rationale for U.S. 
                  military action in Vietnam: "Who knew that fish had torpedoes?" Or if Ronald Reagan appeared at a correspondents event
                  following the truck-bombing at the Marines barracks in Beirut - which killed over 200 American servicemen - and said, "Guess
                  we forgot to put in a stop light."  Or if Clinton had come out after the bombing
                  of Serbia - during which U.S.  bombs errantly destroyed the Chinese embassy and
                  killed several people there - and said, "The problem is, those embassies - they all look alike."    Harsh.     WASHINGTON - The White House on Thursday
                  asked the independent commission investigating the Sept.  11 terrorist attacks
                  to give national security adviser Condoleezza Rice another opportunity to talk privately with panel members.     Of course if you read the whole thing you
                  discover the core issue is that Rice adamantly refuses that this meeting be public in any way at all.  Heck, perhaps that is politically wise.  You don’t want
                  to get in any sort of “who looks more credible on camera” thing with that Clarke fellow.  You might lose.  So keep it private.     Here’s
                  the basic political problem with all this…   And
                  then on CNN’s show “Crossfire” Bob Novak did after all imply that Richard Clarke may have more than his
                  points about Bush and the administration being wrong on terrorism.  Novak is hinting
                  the real problem is Richard Clarke has a problem with African-American women like Condoleezza Rice.  Really – see this.  Must be some racial-sexual hang-up.     Isn't
                  that just like a liberal?  The chair-warmer describes Bush as a cowboy and Rumsfeld
                  as his gunslinger -- but the black chick is a dummy.  Maybe even as dumb as Clarence
                  Thomas.  Perhaps someday liberals could map out the relative intelligence of various
                  black government officials for us.      | 
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