Just Above Sunset
May 22, 2005 - Paul Newman Asked for My Autograph
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May
23, 2005 By
Bob Patterson Suppose
Paul Newman came up to you and asked for your autograph. Would
you say, "Here ya go, Paul, have a nice day," or would you snap, "Go away y'r botherin' me!"? No
way anybody could turn him down, right? Maybe
it's not that easy. Back
in the day, when disco was king, I had to make that decision. A
local political squabble in the kingdom by the sea known as Hollyweird was being waged over oil drilling in the suburban bedroom
community called Pacific Palisades. An
oil company wanted to build a few rigs and make some extra pesos under the guise of preventing the next Arab oil crises, and
the locals did not want their 'hood soiled and sullied by oil rig roustabout ruffians, let alone face the horror of any possible
spill. The
locals were left to improvise a credible rebuttal. How
on earth does a local political action committee get media coverage under such David-vs.-Goliath conditions? Bring
out the celebrities. All
the small action committees across America that ever called a news conference and got only one reporter to show up will love
it. Turn it around. Make it something that has to be covered. Call it overkill, but some celebrities can bring world attention to a neighborhood issue. Paint word pictures along the lines of derricks pumping away in the middle of Yosemite Valley. Is that too heavy-handed? The more stars you have the more
coverage you get. Guaranteed? Just
like a law of physics. Not just pictures in the newspapers either. With enough star power, the TV stations would send their newsreel cameras. (It was a while ago.) Paul Newman, Joanne Woodward, Jack Lemon, and Walter Matthau, all citizens in the area in question, could
read their grocery store shopping lists and get media coverage, but when they wanted to speak out on the issue, a small news
conference suddenly got a lot of attention and began to look like a dress rehearsal for the Oscars. The
news conference was scheduled for the Saturday of the Labor Day Weekend (about 1974 or 75 if memory serves), and even though
it was a gray overcast day, the press turnout was substantial. Armed
with a Nikon and a press card, I decided to see if I could, on my day off, come up with something that would please the editor
of the weekly Santa Monica tabloid where I worked. We covered the area in contention.
Then
for the newsreels and the still photographers, they posed with a huge pencil and a gigantic version of the petition to keep
the nefarious drillers at bay. It
was a great visual, and it showed that the folks holding the press conference were more than a little media savvy. The
cacophony of shutter noises rose and eventually faded until there was only an occasional click. The
stars looked at the journalists, and the journalists scrambled to come up with a new version of the same questions that had
already been asked. Even the plaintive cry of "Just one more!" melted into silence. The
silence stretched out and became embarrassing. It was time for some smart-assed
reporter to yell "Cut!" or at least lament, "Somebody do something." Then
in a flash of inspiration Newman held out a pen to the nearest scribe. "Sign our petition?" At
that time journalistic integrity was riding high on the coat tails of Woodward (the reporter not Joanne) and Bernstein. The
august members of the press did not take sides in an issue that they were covering, and so principals dictated declining the
offer and looking like one of the persnickety stars they often ridiculed. All
they were asking for was an autograph. "Well,
my friend," I thought to myself, "you always wondered what this would feel like, and now it isn't at all what you thought
it would be like." You've
heard the warning: be careful what you daydream about, because you just might get it?
That's what was happening. It
wasn't a matter of stroking your own ego while granting wishes to adoring fans. Nuh-uh. Your
binary choice was: compromise your professional standards or be a pompous ass. Not
that a refusal would reduce the famed race car driver to tears, but the principle was the same. You'd be a poltroon disappointing someone. Hadn't you been
one of those who cackled, "I'd never be like that." On
the one hand you would never again hear a story about a disappointed fan, without playing the devil's advocate and saying,
"Well, maybe there was a good reason we didn't know about. On the other side
of the coin, was a choice that would, once and for all, give you a chance to experience what it felt like to be a star. This
wasn't just an anonymous fan; this was Paul Newman asking for your signature." Come
on, pal, people are waiting. What's it gonna be? Whatcha gonna do? Tough
choice. No
problem, Paul. Have a nice day. (P.S.
To this day there are no oil rigs in Pacific Palisades.) Celebrities: Paul
Newman, Jack Lemon, and Walter Matthau
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