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Photography

June 2009

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Thursday, June 4, 2009 – Daytime Nightlife

Vodka promo in Hollywood on Vine

Now that Hollywood's been revived – million dollar condos in all the historic buildings, new trendy hotels like W right at Hollywood and Vine, and now every high-end establishment you'd find in Vegas (and Cirque du Soleil soon to be in permanent residence at the Kodak Theater) – the place is getting strange. The seedy stuff is being crowded out, slowly but surely.  By day, the place is still crowded with tourists from Iowa, but it's a different place at night – mostly expensive clubs for the pretty people and A-Listers.  At night it's the only place to be.

But for those of us who have lived here for twenty years, and live in the daylight world, it's hard to get a handle on the New Hollywood. They took the old 1927 Rococo theater at 1735 North Vine, once home to the Lawrence Welk Show, and made it The Avalon Hollywood – DJ's from Paris and Berlin and all the Trance and Electronica stuff, and the kids in their new Ferraris and Escalades rolling up every night. But the 1927 detailing kind of works –

The Avalon Hollywood, 1735 North Vine, Hollywood - Rococo detail
The Avalon Hollywood, 1735 North Vine, Hollywood - Rococo detail
The Avalon Hollywood, 1735 North Vine, Hollywood - Rococo detail
The Avalon Hollywood, 1735 North Vine, Hollywood - Rococo detail
The Avalon Hollywood, 1735 North Vine, Hollywood - Rococo detail

A block away is Joseph's – a tad odd with its Bacchus mural –

Joseph's Café, 1775 North Ivar Avenue, at Yucca Street, Hollywood
Joseph's Café, 1775 North Ivar Avenue, at Yucca Street, Hollywood
Joseph's Café, 1775 North Ivar Avenue, at Yucca Street, Hollywood

A few steps down the street is Oasis – evangelical outreach to lost youth and all that –

The Oasis, 1725 North Ivar Avenue, Hollywood

You remember the guy who wrote about Hollywood and the end of everything, Nathanael West and his famous 1939 novel, The Day of the Locust – the whole place, hopelessly corrupt, burns to the ground. He lived and wrote here, and that open window looks down on Joseph's and Oasis. The name means "high nest."

Alto Nido apartments, North Ivar Avenue, Hollywood
Alto Nido apartments, North Ivar Avenue, Hollywood

To the right, the Yucca Vine Tower, 6305-09 Yucca Street (at Vine), H. L. Gogerty of Gogerty & Weyl Architects, 1928, eight stories, Art Deco – now the central feature of the Los Angeles campus of the American Musical and Dramatic Academy. And the light is on.

Yucca Vine Tower, 6305-09 Yucca Street (at Vine), H. L. Gogerty of Gogerty & Weyl Architects, 1928

And across the street, at the Capitol Record Building, there are these guys. And to explain – "Capitol's producers significantly altered the content of the Beatles albums, and, believing the Beatles' recordings were sonically unsuited to the US market, added equalization to brighten the sound, and also piped the recordings through the famous Capitol echo chamber, located underneath the parking lots outside the Capitol Tower." The famous Capitol echo chamber is under this sidewalk.

Beatles window, Capitol Record Building, North Vine, Hollywood
Vodka promo in Hollywood on Vine

If you wish to use any of these photos for commercial purposes I assume you'll discuss that with me. And should you choose to download any of these images and use them invoking the "fair use" provisions of the Copyright Act of 1976, please provide credit, and, on the web, a link back to this site.

Technical Note:

These photographs were taken with a Nikon D200 – the lenses used were AF-S Nikkor 18-70 mm 1:35-4.5G ED, or AF Nikkor 70-300 mm telephoto.  The high-resolution photography here was modified for web posting using Adobe Photoshop 7.0 software.

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All text and photos unless otherwise noted, Copyright © 2003, 2004, 2005, 2006, 2007, 2008, 2009 - Alan M. Pavlik 

[June 2009] [June Premiere] [June Gloom] [The Gift Horse] [The Builders] [Rainy Day Blues] [Daytime Nightlife] [Call the Doctor] [A Bit Macabre] [Just Not Natural] [Monday Faces] [Strip Colors] [From the Edge] [Window Shopping] [The Friday Crew] [Spiked Blooms] [In the Corners] [Bigger Heroes] [The Meat Market] [Clockworks] [Kiefer Land] [Days End] [Thrasher Art] [Los Feliz] [Up] [Egyptian Birds] [Odd Folks] [Fake Manhattan] [Peculiar Signs] [Coastal Fog] [Star Struck] [Mixed Messages] [Forever Strange] [Face It] [Graffiti Jungle] [The Death Star] [The Vultures] [Camera Folks] [Meanwhile] [For the Record] [Quite Strange] [Inside Job] [Earth Memories] [Real LA Cars] [Still Dead] [Dark Hollywood] [The Leopard Limo]